Brave Browser Review 2019 | Deep-Dive into Brave & BAT Token Ecosystem
The Brave Browser and associated ecosystem is truly an innovative and revolutionary idea. Brave excels in the areas of privacy and security, with a plethora of built-in features to keep users stay safe whilst browsing. The browser has developed significantly since the early releases, with initial bugs fixed and support for extensions from Chrome Web Store now built in. Switching to a safer, faster, more private browser that pays you to use the internet has never been easier! The only major downside of Brave is blocking of useful tracking, such as Google Analytics or cookies from referral programs, which ultimately harms publishers.
- From the user perspective, one of the greatest advantages of Brave currently seem to be for mobile. Given that up to 50% of monthly data goes to loading ads and trackers, which in turn can reduce battery life by up to 21%, Brave for mobile can save both time and money. On average, pages load up to 8x faster! That said, Brave on desktop is reportedly 2-3x faster than Chrome or Firefox.
- Users not only save, but can actively earn money through opting in to view ads, receiving 70% of advertisers profits. You can choose to view a min of 1 and max of 5 ads per hour.
- Publishers also stand to gain as users can now directly reward them for producing good content. This is done through either optional monthly donations, which can be fully customized in your settings, or direct tips to your favorite sites. This creates an entirely new revenue model for publishers that moves away from often irrelevant ads, in turn improving user experience.
- Moving from Chrome to Brave was completely seamless. As it is built on the open source platform Chromium, all settings and data can be imported directly from Chrome. You can also sync across all devices.
- Security and privacy are at the forefront of Brave's vision, offering unparalleled levels of built-in user control. For example, you can configure settings to automatically clear cache, history, cookies etc on close, easily control your Brave Shield settings to block/allow ads, trackers, scripts, etc on a page, site or browser wide basis. Brave automatically upgrades all HTTP to HTTPS where possible, and browsing data is stored on your device not servers. What's more, private browsing tabs open in TOR - amazing!
- The code is all open-source and available on GitHub for anyone to verify.
- In some areas, we felt the design of the Browser lacked continuity and could use improving. Navigate to Preferences and the design is sleek and modern, with a rounded look and feel. However, the navigation bar and tabs don't reflect the same aesthetic. We felt the design here was boxy and outdated - reminiscent of old versions of Windows. This might just be a personal gripe, but we would like to see the flare in the Preferences page applied to all areas of the design. That said, this area has improved since early versions and we are happier with the look and feel of the tabs.
- We first used the Brave Browser several months ago and did encounter some bugs. For example, randomly tabs would break and we could not open or close them without restarting the browser. However, many of these early issues seem to have been ironed out on revisiting the browser, but we still think it is worth mentioning. Although, it is to be expected with early tech.
- We feel the minimum monthly contribution of 20 BAT to your visited or chosen sites is currently too high. Some users, especially in developing countries, might not want to give away this much each month. We think this should be lowered to a minimum of 5 BAT. Especially when you consider price fluctuations for BAT tokens could see the value of these contributions rise significantly.
- As a Brave publisher ourselves, we found the payout process a bit... clunky. First you need to sign up as a Brave publisher, then you also need to create a wallet on Uphold to receive payments into. The issue is this wallet is not linked to your browser based wallet, so we had to send publisher revenue from our Uphold wallet to the browser manually in order to then distribute that to our chosen sites. Whilst the transfer was lightening fast, it seems unnecessary if the goal is to create a unified and seamless ecosystem. Especially when the browser wallet is powered by Uphold!
- Brave could also harm a lot of publishers on the internet that rely on user tracking. For example, millions of site owners monetize their content through referral programs that track users with cookies. Brave prevents users being tracked and so site owners do not earn commission on referral sales. Furthermore, publishers also rely on anonymized data from Google Analytics to generate new content and understand how users use their sites in order to improve things like user interface. Brave also prevents Google Analytics tracking user behaviour.
What is Brave Browser?
The current digital advertising model is a broken system that only benefits intermediaries, with Google and Facebook taking 73% of all ad revenue generated. Conversely, ads and trackers cost internet users as much as 50% of their mobile data every month, reduce battery life by up to 21% and violate privacy. Furthermore, publishers see only a small portion of ad revenue while advertisers suffer from fraud and ad blockers.
What is the Basic Attention Token?
The Brave browser is aiming to solve these systemic problems by creating an entirely new digital advertising ecosystem that puts power back into the hands of users. At the center of it all is the Basic Attention Token (BAT), but what are BAT tokens? Simply put, BAT is an ERC-20 token on the Ethereum blockchain that enables users, publishers and advertisers to efficiently and fairly exchange value in return for viewing or producing content and ads.
Brave blocks all ads and trackers by default, which greatly speeds up loading times and improves privacy for the user. However, you can still change your preferences to allow specific ads and trackers on sites of your choosing. In return, you can receive BAT tokens from advertisers.
Brave Payments anonymously tracks what sites you visit and how long you spend on them. You can then choose to reward publishers for producing great content by making a monthly donation or through actively tipping. Find out more about the ecosystem in our detailed Brave browser review below.
How to Earn BAT with Brave Rewards
After a lengthy wait, the much anticipated Brave Rewards was finally launched in April 2019. This means that users can now earn BAT tokens by simply opting in to viewing ads. The ads appear as notifications which can either be clicked on or closed, and you can choose to view a minimum of 1 and maximum of 5 per hour in the settings. The design is super slick and the dashboard is very easy to use.
The launch of Brave Rewards is significant because it now means the circular ecosystem is complete. Users, advertisers and publishers can now benefit from using the Brave browser and platform. What is not clear at the moment is how much users can earn from viewing ads. Do you earn more if you click through to view an ad? If so, this could open up the system to manipulation.